Biocca

Address:
22 Machane Yehuda St. 15

Shopkeeper:
Esty and Roy Yuren

Shop name:
Biocca

About:
In their store with unusual offerings, Esty and Roy have been working with several designers: Eli Elior, Inbar, Kumbamela, Geffen, Antivirus, and more. They try to keep things fresh and new, and the collections change almost every month. Biocca encourages Israeli creativity and designs; among the promoted lines is “Nedudim,” for women and babies.

Established in:
2006

Message for the people:
It's very important to encourage and develop little Israeli businesses, and Israelis should only buy Israeli products.

To me, the shuk is:
Home.