22 Machane Yehuda St. 15
Esty and Roy Yuren
In their store with unusual offerings, Esty and Roy have been working with several designers: Eli Elior, Inbar, Kumbamela, Geffen, Antivirus, and more. They try to keep things fresh and new, and the collections change almost every month. Biocca encourages Israeli creativity and designs; among the promoted lines is “Nedudim,” for women and babies.
Message for the people:
It's very important to encourage and develop little Israeli businesses, and Israelis should only buy Israeli products.
To me, the shuk is: